Pedro created ClearSale, in 2001, the fraud risk management company that innovated how fraud is handled in Brazil to become the industry leader, with more than 75% market share. He is an athlete, and competed in the 110 and 400-meter hurdle races for Brazil in two Olympic Games and five World Championship. He has a degree in Computer Science from Point Loma Nazarene College, San Diego, US, and knows how to apply the discipline of sports to the corporate world, always looking to outdo himself. He created the first antifraud system for Submarino (B2W) and C&A, two of the biggest retailers in Brazil.